Google Search Console helps brands inspect their pages and see if they are working well. So, it is essential to understand how to use the tool effectively. Before that, it is crucial to know how crawling and indexing work. Learning these concepts helps in finding and fixing website index coverage errors effectively.

What is Website Index Coverage? 

When a user makes a search query, he finds a list of websites on the first page of the SERP. To provide a list of pages ranking for the same keyword, Google crawls individual pages and indexes them on the search engine directory. Google’s crawlers follow the XML Sitemap when they index the site. Google crawlers could find several errors that prevent the site from showing up on search results during crawling and indexing. Google notifies users about these errors through the Search Console. Users can spot the issues and fix them in the “Crawl Errors” Section on the Console.

Finding Index Coverage Errors

You can find the errors on your own or ask an SEO company in Adelaide to do it for you. The first step is to log in to Google Search Console and select the primary domain. There will be an “Index Coverage” section which has four tabs. The websites are categorized into four sections based on whether they are correctly indexed.

  • Error: Sites under the “error” section will not find their place on the search results. These sites have serious issues that need to be fixed. The site owner should resolve the problem at the earliest to avoid losing SEO benefits. An SEO company Adelaide will help you fix the issues in your pages.
  • Valid with Warning: These sites are indexed by Google, yet they have some issues. These issues need to be dealt with by your SEO company in Adelaide, but currently, Google indexes the site.
  • Valid: These sites are properly indexed and will bring SEO results for a long time.
  • Excluded: These sites are intentionally excluded from Google crawlers. They have the “noindex” tag that tells Google’s crawlers not to index them.

Common Errors and their Solutions

Submitted URL Not Found

This error occurs when the URL is not in the XML sitemap. Google found them somehow through other sites but could not index them. The page could have been deleted or exists somewhere in a location not easily reachable. With the help of the “Inspect URL” button, one can see whether the page is found on the Google index. Also, by typing the URL in a new tab, marketers can test the page. If it is not found, it is necessary to request reindexing. To simplify your work, you can partner with a digital marketing agency.

 

If there is another page more relevant to the topic, 301 redirect works. The other option is to leave the page as it is. Google will eventually de-index it.

Redirect Error

Redirects are used to direct the users to a relevant site. They help in redirecting URLs that no longer exist. Old pages can also be redirected to fresh ones. But sometimes, Google displays redirect errors due to several reasons. Usually, the problem occurs when a page in the redirect chain is missing. Also, when the redirect chain is too long, it displays an error message. The best practice for redirecting pages is to use a single 301 redirect. Google has a limit of 20 redirects, so the redirect chain should not exceed this limit. By using the “URL Inspect” button and testing the page on a new tab, marketers will find whether there is a problem. Then they can request indexing and redirect to a live page. Work with a digital marketing agency for help with redirects.

Submitted URL has Crawl Issue.

This error appears when a page has problems and Google has trouble indexing them. The “Inspect URL” button helps to find the problem. Clicking on the “View Crawled Page” and then “More Info” from the menu gives additional information. Opening a new tab to check the page helps tell whether the problem is temporary. Otherwise, it is necessary to refresh the report and request reindexing to submit the page again to Google. A digital marketing agency helps you fix crawl issues.

Conclusion

Not every error in the Google Search Console will affect the rankings. So, it is essential to focus on crucial areas like crawl issues, redirects, and missing pages.